Hello from WDAD

Established over 20 years ago as Ward Diamond Advertising, WDAD is one of the leading agencies in the recruitment communications and employer branding marketplace. We’re not one of the largest agencies, but we have one of the most experienced and capable teams in the business and work with some of the biggest and most respected names in the UK.

Our role is a simple one: to improve the quality and diversity of our clients’ direct applications while reducing the costs of recruiting. Our service is valued for its flexibility and ability to meet the tight deadlines that are often imposed on recruitment exercises, and also for our creative prowess which has helped us to win numerous awards and nominations over the years. We’re passionate about what our clients do… which makes the WDAD team so good at what they do.

Attraction Campaigns

Our expertise includes online media, traditional print, outdoor and, increasingly, social media in all its growing diversity. We plan and buy media space for one-off job postings right the way up to large scale multi-media creative campaigns in the UK and overseas. Our goal is always to help you identify and engage with the best possible candidates and to secure significant media cost savings in the process.

EVP & Employer Branding

We help develop and manage your reputation in the marketplace. Done properly, this isn’t about a simple change of look or message. It’s a research-led strategic exercise that creates widespread internal and external engagement with a set of credible and evidenced values. A well-constructed Employee Value Proposition (EVP) and employer brand helps recruit and retain better applicants, improve hiring times and reduce costs per hire.

Employee Communications

Attracting people into your organisation is one thing. Keeping and helping them realise their potential is another. We’ve experience of delivering Values & Behaviour programmes, On-boarding portals, Employee Referral Programmes, Flexible Benefit Schemes and a whole host of other printed and online material all designed and implemented to help you engage with your existing employees.

Marketing, Design & Print

Whether for recruitment, internal comms or corporate marketing purposes, we have partnered some of the UK’s largest organisations to help them with their exhibition stands and materials, brochures, induction packs, employee handbooks, posters, flyers, pens, even laser-etched fresh fruit – you name it, and we’ve probably done it!

Career Website Development

We work with some of the UK’s biggest brands to help them develop their online presence. From simple, dedicated campaign microsites to full-blown bespoke career sites (including the latest Applicant Tracking and Candidate Management Systems), we produce creative, timely and extremely cost-effective websites.

Strategy & Project Management

We help clients address their wider talent pipeline and management issues. We’re not driven by the traditional large-agency template. We act as Project Managers; we listen to their issues, come up with holistic solutions, and then commission the most appropriate in-house or external experts to expedite them.

Our Business Sectors



NHS & Healthcare


Not for Profit








I just wanted to pass on a quick note of thanks for all the help and support you and your team have given me this week. Attentive, responsive, accurate and really helpful.... I could go on. I really appreciate it. Thank you.

David Fielding, Managing Partner, Attenti

I may have not said it often enough, but I really appreciate the professional service you guys provide the council and it’s a real pleasure working with you.

Munira Kachwala, Resourcing Manager, Harrow Council

Our Recruitment Brand needed a refresh, our career sites needed a refresh, our ads needed a refresh... Bang, Crash, Pazaazzz - in come WDAD! They haven't been afraid to step away from convention and try something new; ensuring value for money and cost effectiveness at all times.

Claire Clarke, Head of Recruitment & Policy, Tragus Group

You win the most efficient agency I think I’ve ever dealt with – a refreshing experience and a pleasure, sincere thanks. I look forward to working on future campaigns

Recruitment Advertising Manager, national media
Creative Nominations & Award Wins
EVP and Employer Brand Projects Currently Being Developed
Million Pounds We Helped a Client Save on Staffing Agencies Fees Last Year
Cups of Tea Made by MD Last Week!