WDAD was engaged to help position Warwickshire Police & West Mercia Police as an employer of choice that would attract a diverse range of people to a variety of support roles.
Many of the target audience would not be aware of the range of career opportunities available in the police. In fact many will think that uniformed roles are the only ones that the forces would ever advertise for. Therefore WDAD developed a concept with a simple message designed to challenge that perception and highlight the full range of opportunities available and the variety of skills (and people) that were needed to fill them. This recruitment video was part of that successful employer brand campaign.
