The Start of an Exciting Journey!
We’re thrilled to have been appointed as Tata Consultancy Services’ (TCS) EVP and employer brand partner. After a full pitch, we were tasked to help this amazing company bring their employee stories to life and show the world why TCS is a great place to work.
Today, nearly two-thirds of people changing jobs say that they are looking for a better match in values and beliefs with the company they choose to work for – a view reinforced by the pandemic and their employment experience during it. In fact, that’s nearly twice the number who list better compensation and career advancement as a reason for leaving their current role, according to the Edelman Trust Barometer. Work plays a bigger role in people’s lives than ever, and because of that, employees want more from their job than just earning money and moving up the career ladder.
At TCS, they are committed to this reality.
Building on belief
The TCS business has always been built on belief. Since their founding in India in the 1860s, they believe in making a truly meaningful difference through the work they do. They passionately care about helping their customers achieve real-world impact that can be felt by the people and communities they serve.
Through an extensive programme of research, we discovered that TCS employees can make more impact, tackle more interesting challenges and find more opportunities to grow and progress. Moreover, TCS’s direct support for social causes means they also do more for the local communities they serve and the planet as a whole.
There ambition is for all employees to feel that “It means more” to work at TCS.
To bring the EVP to life in the real world, we have creative a new employer brand identity, fully consistent with the look, feel and guidelines of the main corporate brand. The brand identity will be applied across many different recruitment marketing assets: we’re just starting that journey.
Our short film was used to launch the brand – we will use It means more as a platform for sharing stories from inside their business to help TCS attract and retain some of the very best digital talent there is.