Whitbread Group were close to launching a new nationwide restaurant chain, but crucially, the name and branding of this new chain was yet to be unveiled. So, we had to produce a ‘blind’ campaign featuring creative that would intrigue the target audience rather than relying on an established brand presence. To increase the mystery around the campaign, the brand was embargoed and we couldn’t use it in any aspect of the marketing.
When launched the brand name was ‘Table Table‘ as the new restaurant concept itself was based around the idea of having very different table sizes and themed areas within each site. This was one concrete fact we could allude to, so, we decided to make tables the stars of the campaign.
