Since its founding in 1993, Softcat has been a phenomenal success story. It now has an annual turnover of £1b, employs over 1,400 people across 9 offices in the UK and has recently opened operations in Dublin and the USA with plan for more to follow. Now they wanted a careers website that truly reflected that status and would appeal to graduates, experienced hires and apprentices from a highly diverse and inclusive background.
Softcat has a vibrant sales-led culture with the company regularly appears in the Best Places to Work in the UK awards. The problem however, was that particularly graduates had very little pre-awareness of them. The careers website was dated with poor navigation and a huge volume of content.
A further goal was to raise the number of females applying for and joining them; something that the IT sector traditionally struggled with.
WDAD Communications developed a new employer brand including a careers website to provide clear, easy to access and digest information around the sales and other career opportunities on offer. As well as promoting a fun and invigorating work environment, the website also needed to convey the reality that Softcat had matured as a business and had serious career opportunities for those that had the cultural fit and could rise to the challenge.
The resultant careers website – jobs.softcat.com – covered all these requirements. Image-led with minimal copy, the website was designed with clear navigation and user journeys in mind so that relevant content was easy to find. It also features video prominently throughout the careers website and makes use of numerous staff profiles and embeds social media content to inform and engage visitors.
