A new responsive recruitment website with all the toppings
Four years after the launch of our previous careers website, Pizza Hut wanted us to update their platform in line with a new corporate brand and to provide a strong focus on what they were doing for their employees during the Covid-19 pandemic.
Become Your Best, Make Friends and Have Fun were still the values that underpinned everything that the organisation had to offer its current and potential future employers – Life Unboxed – and the new site wanted to express those and convey a real sense of what it’s like to work for them. However, the new reality of socially distanced and Covid-safe working meant that the delivery of that proposition had to be positioned slightly differently than it was on the original site.
Every page now carries a safety first message to reassure those interested that the company’s health and wellbeing of all their employees is paramount And these key care messages – alongside those of support for the NHS and other charities – are elements that help to put clear water between Pizza Hut and some of their competitors.
As well as looking good with updated visual imagery and new icons, the site also had a serious practical function to fulfil – to help Pizza Hut engage and recruit more Delivery Drivers as a result of the growth in their home delivery business over the course of the lockdown.
We designed and developed a bespoke WordPress site that is bright, fresh and engaging. There’s new video content selling the overall employer brand that’s sitting alongside their Drivers’ videos. The whole website works really well on a mobile platform where the vast majority of their potential candidates would be accessing it.
However, the real beauty of the site still lies in the job search functionally which integrates with a mapping system. Through mobile GPS the system identifies a user’s location and displays jobs within a selected radius. On desktop devices users are prompted to insert their postcode. The map data comes from a third party source and the information is integrated into the map.
To visit the site, click www.careersatpizzahut.co.uk