WDAD was engaged to design and communicate a new EVP and employer brand on the back of an extensive employee engagement research programme undertaken across three continents where the Head Office teams, Hut Managers and Team Members were interviewed about what made the organisation tick and was the essence of Pizza Hut.

The research concluded that there was nothing ordinary about Pizza Hut. Not their pizzas. Not their people. And definitely not the way that it all came together on a day-to-day basis. At Pizza Hut, they don’t settle for anything less than food that they are proud to serve. And it’s the same underlying tenet around their employment offer. This is ‘Life Unboxed’ and it’s Pizza Hut’s promise to all their staff that when working at Pizza Hut you can ‘Become Your Best,’ ‘Make Friends’ and ‘Have Fun.’

For us, it was clear that Pizza Hut were looking for people who really lived and breathed a Life Unboxed and those three core brand pillars of the EVP – they literally had to be ‘hungry for it‘… and it was that thought that drove our creative thinking through the design and build of a new recruitment website and recruitment toolkit.

The career website concept was based upon pizza slice shapes to create a navigational spinning pizza wheel and an angular web page design to separate content. The job search functionally integrates with a mapping system that uses mobile GPS to identify a user’s location and displays jobs within a selected radius. The recruitment toolkit included posters, attraction campaigns, banners, headhunter cards, point of sale dispensers, an exhibition stand and online banners.

Post launch, the apprenticeship scheme generated over 300 applications in it’s first month of being live, and over the course of the year, 2,401 offers were made from over 42,000 applications that have come through the site – up 9% from the same period the previous year.