Creating a recruitment microsite in just two weeks

The creation of a new Public Health shared service for Harrow Council and the London Borough of Barnet was part of the on-going transition of public health provision from the NHS to local government.The service needed to recruit a senior team to help help develop and influence the strategy and direction across parts of both councils to help reduce health inequalities through work on the determinants of health and on the prevention agenda. As part of that campaign we suggested they have a dedicated recruitment microsite to help turn initial interest into quality applications.

Challenge

Time frames were extremely tight with the attraction campaign and assessment timetable already scheduled. WDAD needed to design and produce all the content for a dedicated campaign microsite that would fit in with the initial advertising plan; namely within two weeks.

Solution

Using the Councils’ photo assets, we designed, wrote copy and then built and hosted www.publichealthmatters.co.uk. It’s a simple responsive site that features a key invitation from the Director of Public Health and clearly explains the initiatives on sexual health, tobacco, mental health and TB to name a few that the team would be undertaking… and the challenges of new commissioning arrangements across London that was both exciting and daunting in equal measure.

Results

The site was made live within two weeks and supported the month long online attraction campaign as the destination website to help inform potential candidates of the 15 available roles as well as the rewards on offer. The campaign microsite then took people to the main Council site to make their applications. It played a key part in helping to improve the quality of applications as the campaign was highly successful filling nearly all the vacancies.