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NPL is the UK’s National Metrology Institute. They research, create and deliver the scientific measurements which accelerate innovation and drive economic growth, particularly in the application of new technologies.

Recent new Government funding had enabled NPL to expand the work they do in all quantum technologies including the development of a brand new, state-of-the-art laboratory facility.

As such they were looking for experimental and theoretical quantum scientists who were looking to build their careers in a diverse environment with opportunities for talented engineers in a range of disciplines including electronics, hardware, software, and systems engineers.

Working with NPL’s digital media partners, OME, we proposed a destination careers site for this very specialist and highly sought-after talent group.

Following research briefings and discussions with the Exec Team, we created all the copy content as well as the design for a dedicated campaign microsite www.recruitmentcampaignsnpl.co.uk to which all advertising traffic was directed.

The site used client images of some of the most sophisticated and accurate measuring systems in the world. We put those in context with photo images of their diverse employees, with a particular emphasis placed upon highlighting women in their workforce.

NPL employer brand
NPL recruitment videos

The site was developed over the pandemic, so one particular challenge was to produce video content for the site. We achieved this by using mobile phone self-shot footage and editing the supplied material into six employee stories that now sit on the About NPL page. The videos are very authentic and true to the realities of working at NPL at the time, but for the target audience they also spoke their language.

From initial brief, the build and launch of the site including the videos took less than six weeks.