The financial benefits of expert media buying

Media planning and buying

One of WDAD’s core services has always been the provision of expert recruitment media planning and buying on behalf of our clients.

Challenge

WDAD has recently started working with Carlsberg UK.  One of the first things we worked on with them was to strategically buy media to serve their recruitment needs.

Solution

From a workforce planning perspective, we looked at the areas within the business where recruitment will be required over the next six to twelve months.  Through understanding where the need would be and using our extensive media knowledge and expertise, we were able to recommend and negotiate competitive contracts with the media – predominately online – and secure significant cost savings.

Results

Carlsberg now has a seamless process for posting external vacancies and a clear understanding of their recruitment spend for the year.