An awareness-raising and highly effective IT recruitment campaign

WDAD was engaged to help position the two Police forces as an employer of choice to attract a diverse range of people to a variety of roles including ICT.

Many of the target audience would not be aware of the range of career opportunities available in the police. In fact, many will think that uniformed roles are the only ones that the forces would ever advertise for. Therefore WDAD developed a concept with a simple message designed to challenge that perception and highlight the full range of opportunities available and the variety of skills (and people) that the forces needed to fill them.

We filled five senior ICT positions in a difficult-to-fill sector for just over £200 each, and saved at least £67,000 on normal agency fees if it had gone down that traditional agency route. A fact recognised by the PPMAs where the campaign was shortlisted in their Best Value for Money recruitment campaign category.