Child's bedroom used in award-winning fostering campaign by WDAD

Award-Winning Fostering Campaign

We partnered London Borough of Sutton and their Fostering team to create this highly effective local press and outdoor campaign to emotionally engage residents who may not have previously considering fostering.

Our approach targeted anyone in the vicinity with a spare room to at least consider the prospect of what that could mean for one of the several hundred looked after children in Sutton’s care.

The campaign won ‘Best Social Care and Community Services Recruitment Campaign‘ at the PPMA Awards in recognition of its visual impact and clear call to action.