Multi award-winning campaign that targeted a unique audience

Street fundraising can be a tough gig for many, but for outgoing people with a social conscience who hated the idea of a traditional office job, then it had real potential.

Previous advertising had often attracted people with a commitment to charity, but without the character to engage people in the street, or the resilience to cope with regular rejection (and sadly, occasional abuse!). It was also important for the look and feel of the new campaign to reflect Gift’s irreverent personality and informal style as an organisation.

Our ‘What would you do’ campaign ticked all of the above and won Best Campaign at the RADs along with several regional awards, as well as being shortlisted at the CIPDs/Recruitment Marketing Awards.