Employee engagement and employer branding material for North Mid NHS Trust

Great care… it’s in our nature

WDAD created a campaign to communicate the new values and behaviours framework and to help employees understand and embrace them. We wanted to celebrate that these values already came ‘naturally’ to most employees; we simply wanted this to ‘grow’ and be consistent everywhere and demonstrated by everyone.

Our concept takes this simple premise and focuses on a nature theme. We used bespoke illustrative flower imagery and colours to create a high impact, universally accessible style (i.e. no clichéd ‘NHS’ images). With a limited budget, we produced material and ideas to support all three phases of the campaign: launch, promotion and celebration. It ran internally and also evolved into external advertising and candidate messaging, as well as at the Trust’s first Employee Recognition Awards that WDAD project managed at Alexandra Palace.

The impact was immediate and significant, something that was recognised by the PPMA judges who praised our distinctive and different approach, culminating in us winning the prestigious Best Private Sector Partner / Supplier award.