If only all threats were so obvious!

This simple but highly effective typographical advert was designed to grab the attention of viewers across the various platforms that it appeared.

The Defence Vetting Agency (part of the MoD) is responsible for vetting employees of the British Armed Forces, MoD, civil servants and defence contractors who work on contracts with certain government departments. Their work is of critical national importance.

Both positions were successfully filled through the response generated by the campaign, and the concept and execution was recognised at the CIPD Recruitment Marketing Awards where it won the Best Managerial Campaign.