Campaign microsite as part of award-winning recruitment advertising campaign

A major makeover with some great results

Working with JGP Resourcing, we undertook a creative recruitment advertising campaign for Hackney Homes, part of London Borough of Hackney, who were undergoing a major change programme.

Our on- and off-line collateral ran with a headline ‘To make 30,000 home improvements, we started with a few of our own ’ and the imagery played on the DIY theme throughout, something that was mirrored in a campaign microsite that we also devised.

As well as offering a fantastic ROI – over 30 positions were filled – it also picked up the accolade of Best Volume Recruitment Campaign at the PPMA Awards.