Recruiting Specialist Engineers to bring breath-taking engineering to life
Align is the joint venture formed by three leading names in construction – Bouygues Travaux Publics, a subsidiary of Bouygues Construction, Sir Robert McAlpine, and VolkerFitzpatrick, a subsidiary of VolkerWessels. Its goal is to deliver an amazing part of the HS2 project: 21.6km of high speed rail infrastructure built in a rural environment. The twin-bore tunnels through the Chiltern Hills, five ventilation shafts and the Colne Valley Viaduct form a key section of the HS2 route. Together, they will be an iconic symbol of Britain’s future railway – featuring an imaginative, sympathetic design that will push the limits of infrastructure engineering.
Working alongside OME, their media specialists, we were tasked with creating online collateral and copy that could be used across job boards and LinkedIn. We also provided new copy content for their careers website
The look and feel using mono images was very distinctive and a series of aspirational headlines emphasised the important part individuals would have in delivering a landmark project of international significance. These and other posts have helped to generate an engaged community of over 6,500 followers in little over a year from launch.