We worked in partnership with Osborne Thomas, a provider of recruitment and HR consultancy solutions to the public sector, on a project to recruit Adult Social Care professionals for the London Borough of Islington.
The Council was keen to showcase the vibrancy of their borough and the progress they had made with their ADS offer through video. After a day of shooting B-roll across the borough’s diverse locations, we conducted interviews with a range of ADS employees across all levels to bring the realities of work for the Council to life.
The video featured heavily in the subsequent successful 6-month recruitment campaign that generated a 1,092% increase in page views on the Council’s website and a 175% increase in applications. 13.7% of applications have come from either Black/Black British applicants.
“The campaign is really impressive – and looks great – well done to everyone involved!” – John Everson, Director of Adult Social Care, Islington
