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Standing out from the crowd

WDAD’s Managing Director was one of three guess speakers at the Integrate 2021 virtual conference hosted by MSD Animal Health. One of those being nonother that the former England world-cup winning rugby coach, Sir Clive Woodward.  The event was attended by professionals from across the meat, poultry and aqua sectors including food producers, veterinarians, distributors and retailers; all facing unprecedented challenges to recruit employees brought on by Brexit and the pandemic.

Mike opened the day with a presentation on how to stand out in a crowded recruitment marketplace, emphasising the vital part that employer branding has to play in achieving this. From giving some practical insights and thoughts on job advert best practice, through to careers site engagement and the importance of video. The event was closed with a thought-provoking and entertaining piece by Sir Clive on developing a winning culture in sport and business. We don’t know his views as yet on Mike’s presentation!

#evp #employerbrand #recruitmentmarketing

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