News

Designed and built by WDAD Communications, this new careers site is now live. It forms a central part of our work to help the trust refresh their Employer Brand and position them as one of the foremost employers in the sector.

The design of the site makes extensive use of FHFT’s employees following photoshoots across their three main hospitals. It leans heavily on their vision, values and future strategy, as well as promoting revitalised EVP and Employer Brand messaging.

Its clear layout and navigation has been designed to be more user-friendly, with accessibility supported by an Accessibility Toolbar for altering text size, changing colours and using text to speech technology.

We worked closely with the HR team at Frimley and our developer partner Designworks to produce a site that integrates with the NHS’s platform ‘Trac’, allowing a live feed of segmented service roles to be accessed via the site.

At such a vital time for recruitment in the NHS, we’re proud to have been able to work the ‘Frimley Family’ and we’re looking forward to helping them increase visitors to the site and evolve their messaging and engagement still further.

https://careers.fhft.nhs.uk

The response to Covid-19 is at a fascinating point. Lockdown has been easing gradually but perceptibly. Businesses are starting to open and today’s announcements in Parliament marks a significant landmark in that process particularly for the hospitality industry. However, it’s also not unlikely that we may see the number of positive tests, hospital admissions and coronavirus deaths increase once more as restrictions are relaxed.

But how has the talent acquisition community and their employers responded to lockdown and how do they feel about some of the likely outcomes?

Neil Harrison, one of our evp and research partners, conducted a survey on how employee comms has changed over the last few months. Just short of a hundred people responded to his questions so there’s an element of this being indicative rather than definitive. But there are some interesting insights and hopefully it provide a sense of the mindset of organisations.

Mike Heal, Managing Director at WDAD, was one of a number of contacts of Neil’s talent acquisition network who was asked to comment on the findings.

For details click here.

A new careers website for a leading European hotel group

A huge thank you to all the team at PPHE Hotel Group as well as the WDAD creative and project management teams, and Designworks, who have all invested so much in getting this new careers website off the ground. With 15 different brands represented across 5 countries, this is just the first stage on a phased roll out that will also include the USA in the not-too-distant future.

As you might expect for one of the world’s leading hotel and hospitality groups (one that includes the Park Plaza and art’otel brands amongst others), the site is designed to be highly impactful. It’s visually striking using an array of strong and beautifully shot images throughout. In addition, we feature 19 employees with videos and static profiles to bring their stories to life, showcasing their professional and personal development and demonstrating what it is to create amazing experiences; making guests feel energised, valued, respected and, more often than not, surprised and delighted.

With the present covid-19 pandemic, recruitment activity has been put on hold, but when activity resumes, the site will highlight and filter key roles and opportunities across the brands, integrating seamlessly with the Cornerstone ATS as well as making the candidate experience and clicks to apply process as quick and as easy as possible. PPHE Hotel Group sees the new careers site as a vital platform for them to be ready when the ‘hospitality business’ picks up again and they start recruiting to help them realise their future plans.

Massive team effort and congratulations to everyone involved in delivering the project.

For more details visit https://www.wdad.co.uk/portfolio/create-amazing-moments/ or to view the site, please visit jobs.pphe.com

We’re pleased to announce that WDAD Communications has been independently assessed and verified against the Cyber Essentials Standard and we have successfully met the requirements of the scheme. This means we meet the Cyber Essentials implementation profile [BIS/14/696/1.5] and our ICT defences were deemed as satisfactory against commodity based cyber-attack. We will now be assessed annually to make sure we maintain these high standards. 

If a partner needs to view our certificate, please contact the Managing Director. WDAD is also entered on the National Register of Cyber Essentials Certified Companies 

Amsterdam and London video shoots

WDAD were appointed to create a new careers website and candidate experience for PPHE Hotel Group – a leading European lifestyle and boutique hotel group with brands such as Park Plaza, art’otel and Holmes Hotel London.

As part of the project, WDAD and the HR and marketing teams planned and undertook a series of employee video shoots across a number of their hotels and destination restaurant and bars. With themes based around their core values, we shot and produced 6 beautifully crafted films with supporting images that brought their employer brand to life though the authentic and compelling team stories.

The schedule was incredibly tight, but being based in some truly beautiful and inspiring hotels in both London and Amsterdam helped a lot😊

Huge thanks to all the PPHE team who helped to make it all possible. The films will be an integral part of our new website when it goes live later in 2020.