NHS careers websites

An Important New Careers Website for Frimley Healthcare Foundation  NHS Trust

By News

Designed and built by WDAD Communications, this new careers site is now live. It forms a central part of our work to help the trust refresh their Employer Brand and position them as one of the foremost employers in the sector.

The design of the site makes extensive use of FHFT’s employees following photoshoots across their three main hospitals. It leans heavily on their vision, values and future strategy, as well as promoting revitalised EVP and Employer Brand messaging.

Its clear layout and navigation has been designed to be more user-friendly, with accessibility supported by an Accessibility Toolbar for altering text size, changing colours and using text to speech technology.

We worked closely with the HR team at Frimley and our developer partner Designworks to produce a site that integrates with the NHS’s platform ‘Trac’, allowing a live feed of segmented service roles to be accessed via the site.

At such a vital time for recruitment in the NHS, we’re proud to have been able to work the ‘Frimley Family’ and we’re looking forward to helping them increase visitors to the site and evolve their messaging and engagement still further.

employee engagement post covid-19

How employee communications and engagement have changed as a result of the lockdown

By News

The response to Covid-19 is at a fascinating point. Lockdown has been easing gradually but perceptibly. Businesses are starting to open and today’s announcements in Parliament marks a significant landmark in that process particularly for the hospitality industry. However, it’s also not unlikely that we may see the number of positive tests, hospital admissions and coronavirus deaths increase once more as restrictions are relaxed.

But how has the talent acquisition community and their employers responded to lockdown and how do they feel about some of the likely outcomes?

Neil Harrison, one of our evp and research partners, conducted a survey on how employee comms has changed over the last few months. Just short of a hundred people responded to his questions so there’s an element of this being indicative rather than definitive. But there are some interesting insights and hopefully it provide a sense of the mindset of organisations.

Mike Heal, Managing Director at WDAD, was one of a number of contacts of Neil’s talent acquisition network who was asked to comment on the findings.

For details click here.

careers websites

Create Amazing Experiences

By News

A new careers website for a leading European hotel group

A huge thank you to all the team at PPHE Hotel Group as well as the WDAD creative and project management teams, and Designworks, who have all invested so much in getting this new careers website off the ground. With 15 different brands represented across 5 countries, this is just the first stage on a phased roll out that will also include the USA in the not-too-distant future.

As you might expect for one of the world’s leading hotel and hospitality groups (one that includes the Park Plaza and art’otel brands amongst others), the site is designed to be highly impactful. It’s visually striking using an array of strong and beautifully shot images throughout. In addition, we feature 19 employees with videos and static profiles to bring their stories to life, showcasing their professional and personal development and demonstrating what it is to create amazing experiences; making guests feel energised, valued, respected and, more often than not, surprised and delighted.

With the present covid-19 pandemic, recruitment activity has been put on hold, but when activity resumes, the site will highlight and filter key roles and opportunities across the brands, integrating seamlessly with the Cornerstone ATS as well as making the candidate experience and clicks to apply process as quick and as easy as possible. PPHE Hotel Group sees the new careers site as a vital platform for them to be ready when the ‘hospitality business’ picks up again and they start recruiting to help them realise their future plans.

Massive team effort and congratulations to everyone involved in delivering the project.

For more details visit or to view the site, please visit


Cyber Security Essentials

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We’re pleased to announce that WDAD Communications has been independently assessed and verified against the Cyber Essentials Standard and we have successfully met the requirements of the scheme. This means we meet the Cyber Essentials implementation profile [BIS/14/696/1.5] and our ICT defences were deemed as satisfactory against commodity based cyber-attack. We will now be assessed annually to make sure we maintain these high standards. 

If a partner needs to view our certificate, please contact the Managing Director. WDAD is also entered on the National Register of Cyber Essentials Certified Companies 

Covid-19 update

By News

From Monday 16th March, we have decided that our team will be working from home for at least the next few weeks. I’m confident that you will not be impacted in any way during this period – we all have the necessary tools to service your business and we will continue to do that outside the usual office environment.  We will therefore postpone any non-essential face-to-face meetings with partners/suppliers etc. and if necessary undertake virtual meetings instead.

This is a new challenge for all of us and we will regularly review this policy based on government advice.  We will continue to provide our team with regular updates and in turn will share any relevant information with you via email, social media or this website.

To all our clients, partners and friends in the media, I hope you are all keeping well and safe.

Best wishes,


Bringing a European hospitality employer brand to life

By News

Amsterdam and London video shoots

WDAD were appointed to create a new careers website and candidate experience for PPHE Hotel Group – a leading European lifestyle and boutique hotel group with brands such as Park Plaza, art’otel and Holmes Hotel London.

As part of the project, WDAD and the HR and marketing teams planned and undertook a series of employee video shoots across a number of their hotels and destination restaurant and bars. With themes based around their core values, we shot and produced 6 beautifully crafted films with supporting images that brought their employer brand to life though the authentic and compelling team stories.

The schedule was incredibly tight, but being based in some truly beautiful and inspiring hotels in both London and Amsterdam helped a lot😊

Huge thanks to all the PPHE team who helped to make it all possible. The films will be an integral part of our new website when it goes live later in 2020.



Graduate recruitment interactive game

All the fun of the (careers) fair

By News

Competition for good graduate talent is always fierce, so we were tasked with developing an experience that would take Softcat’s on-campus presence to a different level. With events planned at 6 key universities around the country, we took their employer brand and created a striking exhibition stand which featured an interactive memory game.

The game was one we’re all familiar with; a memory/matching pairs game played on an iPad stand and displayed on a big visual screen to show the game in action. A 30 second timer counts down as the player has to remember the position of an ever growing number of matching images that would appear – and then disappear – on rotating tiles. Depending upon the number correctly remembered and clicked upon, and how quickly that was achieved, the player would rack up a points score.

Their points and position on the top 100 would be confirmed on the screen at the end of their game. And for added spice, a manual leaderboard akin to Top Gear’s was also there where the top 10 players were written to a magnetic strip and added to the board with a degree of fanfare. At the end of the day, the winner for each location was notified and they were sent a Google Mini for their efforts!

The stand and game undoubtedly  generated some of the best interest at those events. If there was any down time at all, the screen played their stop-motion animation which again was very different to other organisations and caught the eye.

The game – which can be used independently of the stand if so required – and stand will be used at next year’s graduate fairs, and will also be rolled out at internal staff events, office open days, and local outreach activities.

Best careers website

Sir Robert McAlpine Careers Website Goes Live

By News, Uncategorized

150 years of engineering excellence brought up-to-date with a new careers site

Sir Robert McAlpine are responsible for creating some of the most iconic engineering landmarks in the UK. The London Olympic Stadium, Eden Project, Bloomberg Building, and the refurbishment of the Queen Elizabeth Tower (Ben Ben) are just a fraction of their portfolio that has shaped Britain’s landscape and heritage over the last 150 years. Now they wanted an employer brand and careers website to reflect that proud history, and we’re delighted to have helped them bring it to life with the launch of

Visually-led, with succinct and engaging copy; content that was reduced drastically from the previous iteration of the careers website, it heavily featured their current employees with nearly 30 team profiles and five videos shot across a number of their UK offices and construction sites over a two week period in the run up to Christmas!

stop motion animation recruitment video

A Recruitment Video Shoot With a Difference

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Stop-motion animation recruitment video

A huge thanks to our friends at Softcat for being brave enough to run with a creative concept and script that we devised, and for all the team from Agile for a hugely entertaining studio shoot that took place yesterday.

It was a very long day, but meticulous planning and the professionalism of all involved meant we got every thing we planned in the can.  It promises to be a fun, highly engaging film; one very different to traditional recruitment videos, and we are all really looking forward to seeing how a challenging concept can be brought to life. Watch this space!

The film is now live on the home page of or you can see it here:


PPMA awards creative recruitment advertising

Shortlisted for the PPMA’s Excellence in People Management awards

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Not one, but two nominations for WDAD

WDAD are delighted to announce that we have been shortlisted at this year’s Public Service People Managers’ Association (PPMA) awards. At a event hosted by the Guardian, two of our clients have been selected in the following categories:

We’re up against some stiff competition – you can check out the full shortlist on the PPMA’s website here – but will keep our fingers crossed for the Awards night on the 19th April.

Many thanks to some great clients and all the teams involved in delivering some fantastic work and results!