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Best Employer Brand – Tiara Talent Attraction Awards

With nearly 20,000 employees in the UK and Ireland, Tata Consultancy Services (TCS) is a major player in the IT services and consultancy sector, helping organisations transform through technology. Globally, TCS has over 614,000 employees and are enormously proud of their Indian heritage; it makes them who we are. It makes them unique.

However, here in the UK, whilst already ranked as one of the top five consultancies, they are relatively unknown in the talent marketplace against our direct competitors like PWC and Accenture. TCS’s ambition is to be number one and therefore this lack of brand recognition was making it hard to recruit the talent needed to meet their ambitious local growth plans.

TCS engaged WDAD Communications to help raise their profile within a number of key talent audiences – Early Talent, as well as Leadership and experienced Technical hires. We wanted to create a narrative to help attract, nurture, and retain the very best talent, and to do that the starting point was a programme of research and discovery to understand their Employee Value Proposition (EVP).

That work culminated in the It means more employer brand, an overview of which can be seen here.

The brand has now been launched internally and externally and is delivering some significant results for the business. The icing on the cake, is that the EVP methodology, creative outputs, and the results have been recognised by the prestigious Tiara Talent Acquisition Awards where It means more has been shortlisted.  We wish the amazing team at TCS all the very best for the event on the evening of 5th October 🙂


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