Recruitment Advertising Services

WDAD handles projects from small mono insertions in local press to creative campaigns covering press, websites, online media, posters, mailers, outdoor and any other media that is targeted and relevant. Whatever the brief, we get the right message in the right media at the right time (not to mention at the right cost). We’re pretty good at picking up creative awards for our advertising too.

It’s cost efficient, effective and evolving rapidly. In fact, we recommend online as the starting point for the majority of recruitment advertising projects. Your options include campaign microsites, buttons, banners, Search Engine Marketing (Pay Per Click) and Search Engine Optimisation (SEO), CV database mining, targeted emails or full blown bespoke web sites including the latest applicant tracking and Candidate Management Systems.

It’s our role to help develop and manage your reputation as an employer. This can’t be achieved simply through the creation of new recruitment advertising housestyles or a clever strapline. Employer branding is a research-led strategic exercise that requires internal buy-in before its application to external recruitment. The closer we work in partnership with you, the more effective the brand is in helping you recruit and retain better calibre applicants, improving your time to recruit and in reducing your overall cost per hire.

Our job doesn’t stop when a recruitment advertising campaign goes live online or in the press. By taking care of response, we deliver cost savings and leave your team free to concentrate on other priorities. We speed up the process and ensure candidates are left with the best possible impression of your recruitment procedures. We’re also able to screen and sift candidates and carry out full candidate tracking and management.

Application packs, exhibition stands, brochures, headhunter cards, flyers - we create a huge range of products to support recruitment advertising campaigns. And, more and more clients are asking for our support on internal communications like newsletters, employee referral schemes, Flexible Benefit schemes, staff surveys, induction materials and staff handbooks.

We’re wise with our own money, so we make a point of not being stupid with yours. And, by spending a small proportion of your budget on research, we can significantly improve the effectiveness and cost efficiency of the recruitment process. Depending on your needs we can run projects such as employee focus groups, telephone surveys, on-line questionnaires, exit interviews, creative testing and web audits.

Primate is WDAD’s dedicated design and print/buying management service. Primate offers you expertise in corporate identity, branding, web design and design for corporate and marketing materials: brochures, mailers, flyers, exhibition stands, balloons, t-shirts and anything else you can print on. And through our close relationship with a number of printers, we can secure excellent costs for printing everything from business cards to annual reports.

PR for HR is an innovative service that uses strategic media relations to help clients manage their employer reputation online and offline and enhance their brand. PR for HR can help shift perceptions among new and diverse talent markets, attract and retain the best candidates, or even manage bad HR news to emphasise the positives.