recruitment advertising services

advertising We plan and buy media space for one-off job postings or small mono insertions in the local press, right the way up to big multi-media creative campaigns in the UK and (as part of an international network of agencies) overseas that mix traditional print media, outdoor and ambient media, and all the various and growing forms of online inventory that are now available.

Increasingly we are using social and professional networks as a key part of our strategies, but whatever the vehicle, we never lose sight of the fact that we have to get the right message to the right audience at the right time, and in today’s difficult economic climate, always at the right cost. Our approach is pragmatic, and may well win you an award as we have done for lots of our clients already.

design, branding and marketing We can do this on virtually anything, and your message doesn’t have to be a recruitment one. We can handle your entire corporate identity and branding, design and manage the building of your exhibition stand and event as we have done for some of the UK’s largest organisations, produce marketing materials like business cards, brochures, annual reports, short films, mailers, flyers, balloons, t-shirts, pens – you name it.

diversity is so critical to organisational success that we’re teamed with Dr Waqar Azmi OBE, the UK Government’s former Chief Diversity Adviser at the Cabinet Office. Expect access to unrivalled expertise, plus the opportunity to delve into a unique 40,000-strong national database of senior diverse networks, professional associations and community and employee contacts.

Benefit from our organisational health reviews and audits, equality schemes and diversity strategies (including targeted advertising). We also engage in deep community consultation to determine training needs, from which we can design effective toolkits and training programmes for you. For an informed and in-depth look, read our special briefing document the business of equality and diversity (PDF 730KB).

employer branding We help develop and manage your reputation in the marketplace. Done properly, this isn’t about a simple change of look or message. It’s a research-led strategic exercise that creates widespread internal and external engagement with a set of credible and evidenced values. A well-constructed employer brand helps recruit and retain better applicants, improve hiring times and reduce costs per hire by identifying what makes your organisation different; your priorities and the pressures you face; your brand personality and the messages you want to get across internally and externally; and your target audience and the best way to reach it.

We also work in partnership with a specialist organisation to provide a dedicated PR for HR service that uses strategic media relations to help you manage your employer reputation and enhance your brand, online and offline. It helps shift perceptions, and manage news and views internally and externally, by emphasising the positives that can emerge from challenging events.

employee communications Attracting people into your organisation is one thing. Keeping and helping them realise their potential is another. We've experience of Career Pathway sites, Employee Referral Programmes and even Flexible Benefit Schemes; all designed and implemented to help you engage with your employees. We can help you do this through intranet and web-based communications, newsletters, internal posters and leaflets, satisfaction surveys, induction packs, on-boarding portals, employee handbooks, staff events and training materials including video – anything that enables you to communicate better internally.

graduate communications We specialise in targeting graduate communities with activity that ranges from ad campaigns, on-campus promotions and events, websites to all manner of digital, social and mobile marketing activity. We also help employers recruit to their own dedicated graduate schemes that typically offer from 1 - 20 places.

interactive solutions are highly effective and cost efficient . Ours include the use of social networking such as LinkedIn and Facebook, as well as utilising all forms on online media collateral to ensure you get the best possible ROI.

We also produce dedicated campaign microsites and have won awards for some of our full-blown bespoke websites including the latest Applicant Tracking and Candidate Management Systems (Talent Pools). Other areas of expertise include video engagement, 2D and 3D animation, Search Engine Marketing (Pay Per Click), Search Engine Optimisation (SEO), behavioural targeting, HTML emails and developing mobile applications.

redeployment We work with JGP; one of the UK’s leading online technology solutions providers to deliver a seamless Redeployment offer to clients. It involves a robust and responsive IT platform combined with the professional personal intervention of the WDAD team at what can be difficult and trying times for the individuals as well as the organisations’ managers involved in the process.

research Wise with our own money, we make a point of not being stupid with yours. By spending a sensible part of it on bespoke research, we can significantly improve your recruitment process. Research informs your recruitment strategies, helps build your employer brand, underpins specific projects and improves long-term cost effectiveness. We can test and interpret everything from creative concepts through to employee attitudes in areas such as graduate, diversity and equal opportunities recruitment. And when it comes to employer branding research, employee engagement, and external brand tracking are key success metrics we measure. Tools include employee focus groups, prospect focus groups, telephone surveys, online questionnaires, exit interviews, message testing and web audits.

response management relieves you of the burden of handling the overwhelming response that can follow a recruitment campaign. Charges are flexible and start from £350. We speed up your hiring process and leave candidates with the best possible impression of your recruitment procedures. This frees you to focus on priorities other than the time-consuming process of reviewing, managing and responding to applications.

Working to strict SLAs, we provide dedicated phone lines and email addresses, acknowledge and log applications, collate and despatch application packs and produce an end-of-campaign database and MI on candidates. And have handled up to 80,000 applications a year for the likes of Age UK, the London Borough of Lambeth, ACAS, British Council, the Olympic Delivery Authority and Westminster Abbey We also offer pre-screening, long-listing and a Confidential Reply Service in-house.

We also have strategic partnerships in place with some leading Executive Search and Selection organisations who can provide a range of services from full competency screening, Talent Pool management to Assessment centre design & implementation and Outplacement if required.

social networking/marketing The array of Web 2.0 applications and channels is expanding at a phenomenal rate. WDAD can be your reliable guide; from managing your blogs and Twitter feeds to creating Facebook and LinkedIn strategies. We can help you manage your employer brand online, and engage with your audience via social media to drive quality candidate traffic to your websites. Our social marketing activity can also help improve your website’s SEO ranking and we can provide you with accurate reports on audience numbers, click-through and conversion rates.

We have also used social media to drive behavioural change. From health improvements, social exclusion and inequalities, to addressing anti-social behaviour, we can deliver quality creative solutions, meaningful consultation and engagement with your target audiences, and the effective use of social networks, to help people make positive choices.