WDAD have just gone into partnership with two specialist providers to launch Recruitment³ a tailored end-to-end high volume attraction and recruitment solution for international employers, specifically targeting the oil & gas, construction and medicine sectors.

For more details on the offer and the benefits this creative and technology-driven approach can provide, please visit www.recruitment-3.com.

You can also visit our Downloads page for a recent case study.

We're proud to be sponsors of the very first Social Media (SoMe) Graduate Conference & Awards dedicated solely to graduate recruitment. The event runs on January 12th, 2012 where we are sponsors of 'Best use of SoMe within graduate recruitment in the Hospitality and Leisure Sectors'. For more details visit www.somegradawards.co.uk

It may still be tough out there, but it gives us a nice warm glow all over to know that we came out on top of a poll to the question “which is the most professional agency?“.which recently ran on a media/agency forum called The Potent Mix.

WDAD were by far and away the smallest player on the list of 10 leading agencies, but it is perhaps because of that very fact that we did so well. The result not only put us on top… but showed that we were winners by a significant distance.

It’s a real accolade to the people here. We’ve always been open and above all honest with the media which pays huge dividends in all our dealings with them Thank you to everyone that voted for us.

For those that wish to see the results go to http://thepotentmix.co.uk/page001.html

WDAD had three chances to pick up silverware at the Grocer Marketing Advertising and PR Awards (GRAMIA) held last night at the Savoy. The awards, aimed at highlighting and celebrating the best creative campaigns in the grocery and FMCG sectors had us nominated twice in the Recruitment Campaign of the Year category for our creative work for Costa (I’d like to speak to the manager) and for Whitbread Hotels and Restaurants (Get on). And whilst a great achievement, we sadly didn’t pick up the overall gong. Likewise, we were also shortlisted for the Agency of the Year title, but were unable to defend the accolade we secured last year.

Close on all accounts… but no cigar! Still, it was a good night enjoyed by us and our clients for which we have the sore heads this morning to prove it!

Social marketing

WDAD are pleased to announce the launch of a new service to promote positive choices for young people to help them, and the wider community live happier and healthier lives. We’ve joined forces with two experts in their respective fields – Anne Rathbone Associates and Carve Consulting - to offer a joined up service to help clients in their risk reduction messages. From health improvements, social exclusion and inequalities, to addressing anti-social behaviour, we can deliver quality creative solutions, meaningful consultation and engagement with your target audiences, and the effective use of social networks, to help young people make positive choices.

For more details on this exciting offer please see the following document Promoting positive behaviour change or contact Mike Heal or Louise Attenborough.

We picked up the much-coveted Recruitment Agency of the Year award, along with two awards for our brand work for Tragus and for our creative campaign for Whitbread, at this year’s Gramias at the Savoy. Winning the overall accolade of Recruitment Advertising Agency of the Year was a real boost for us since it recognises consistent quality in creative execution as well as in creative thinking and strategic development.

The Gramias (Grocery Advertising and Marketing Industry Awards) celebrate the UK’s most creative FMCG campaigns, and we shared the stage with other category winners such as Abbott Mead Vickers, BBDO and JWT. The judges’ panel was chaired by Saatchi & Saatchi.

For the third year running we’ve been recognised in the Gramias, the nation’s specialist awards for the grocery and hospitality sectors. This time we’ve won not one but two awards – one for Tragus and one for Whitbread. We’ll find out if we’ve secured the Diamond Award again in October at the Savoy.

We enjoyed a close-fought night at the CIPDs, where our work for Gift Fundraising narrowly missed out on Campaign Of The Year, as did our Audit Commission work for Best Recruitment Website. In perhaps the toughest two categories, both were pipped at the post by the £ multi-million work produced for The Army by international giants, Publicis Skive. If only we’d had their budget!

Still, we’re proud of our long-standing creative pedigree and the way we find ingenious cost-effective solutions for our clients. At the end of the day it’s about work that works, not how much silverware’s on the mantelpiece.

We’ve just done some brave creative work for Gift, the ethical fundraising people. It’s all about battling apathy. It’s plastered with ‘Anti Apathy’ stamps and lines like ‘Give a damn’, ‘Win hearts and minds’ and ‘Do something important’. It’s irreverent, it’s lively, it’s passionate and it looks great. giftjobs.com is Gift through and through.
See case study.

Getting to grips with a field as complex as Diversity is important for a number of our clients. This is why we’ve teamed up with Dr Waqar Azmi OBE, the UK Government’s former Chief Diversity Adviser at the Cabinet Office. His expertise can steer you through the maze, and give you access to a national database of senior diverse networks, professional associations and community and employee contacts. Find out more.

We’ve just launched an all-singing, all-dancing site for the Audit Commission. Have a look at acwisejobs.com and wise up to what’s creatively possible in the wonderful world of public sector finance.
See case study.

We’re doing some interesting awareness work for Deacon Search, the London-based legal recruitment boutique. It may not be a CIPD Grand Prix winner but it’s racy for Legal Business. Our campaign uses Fran, the cartoonist known for his witty insights into the minds of top lawyers and their legal recruitment consultants. These certainly chime with our target audience. Hope we don’t get sued! See case study.

Sadly the difficult economic climate means there are an increasing number of people from the recruitment advertising industry who’ve been ‘let go’ in the past few months.

As a small gesture, WDAD have been offering free desk space at our Farringdon offices to industry job hunters who want somewhere other than their front rooms to tidy up their CV, work on their portfolio or even check their fantasy football scores!

Desks have been made available on a first come first served basis in both the client service team and studio.

Contact Mike Jefferies for more details on 020 7025 3562 or email him on mikej@wdad.co.uk

Gift Street Fundraising and WDAD continue their award-winning partnership after hearing that the recruitment marketing campaign to recruit Street Fundraisers has received two nominations at the recruitment Marketing Industry’s Oscars, The RAD Awards.

The fully integrated campaign has been nominated in Best Campaign and the videos that feature the fundraisers telling stories about their on-street experiences have been nominated in Best Audio Visual/ Broadcast.

The agency was delighted with the news because the campaign was such a fun project to work on for all concerned. Gift were involved in the creative process from beginning to end, and all of the Fundraisers really got into the spirit of producing a campaign that truly represented who they are as people.

To receive two nominations for the same campaign is a true testament to the quality of the work - which you can judge for yourself on the accompanying PDF (PDF 24KB).

Please check out their site and in particular our videos, out-takes and all: giftjobs.com/video.asp

OR view them here:

GIFT - The Nicest Things 
GIFT - The Weirdest Things 

The Awards themselves take place on January 28th – we’ll keep you posted.

We have just launched a brand new and, dare we say, really rather cool and funky employment website for Gift Street Fundraisers. Following the success of the previous site, GIFT wanted to bring their online presence in line with their latest recruitment campaign.

The fun, fresh design and feel of the site is perfectly reflective of the colourful characters within GIFT, and gives any prospective fundraiser a really accurate insight into what life at GIFT would be like. Which, of course, is the whole point!

View the accompanying PDF (PDF 24KB) for full account.

But whatever you do, please check out their site and in particular our videos. Out-takes and all: giftjobs.com

For the second year running, Whitbread have won a Gramia (The Grocery Advertising and Marketing Industry Awards).

The Eatsleepdrink&work recruitment branding work went through to the final at The London Landmark Hotel on the 29th October, but just failed to pick up the industry’s premier award; the Diamond Gramia, as we had achieved in 2008.

Discover more about the work by reading our specially prepared PDF (490 Kb) or by visiting our Case Studies.